So what does it really matter? What is more important? Chasing and fulfilling a thousand desires or... to attain only one? And what is the origin of desire? Where does it come from? If you examine yourself carefully, you notice that desire originates from a sensation - a sensory response to external stimuli.

You see something displayed in the window, on TV or on the web: you see it, feel it, touch it, automatically the thought tells you: 'If I have that thing I will definitely be happy'! The image is created, and then the desire begins. Which is generated by a sensation, that is, a state of mind and the urgency to obtain and possess this and that.

Ultimately, desire wants to satisfy a sensation. A seemingly endless cycle. Suffice it to say that a television advertisement, with a flattering voice, whispers:

'We don't build cars, we design emotions' !

What?! But look at that! And why?? And TV, advertisers, politicians and journalists know all this very well - they are intelligent, educated and trained for this purpose and make use of it in great abundance!